Behind the Red Suit

$60.00

Official Course book for the International University of Santa Claus, aka: School4Santas.  246 pages of instructions, and guidelines for Santa and Mrs. Claus.

Description

Now in its 17th year, over 5,000 copies of this book have been purchased.  The official course book for the International University of Santa Claus (IUSC), this 246-page book is a comprehensive training course for both new and experienced Santas, Mrs. Claus and Holiday professionals. 

If you cannot attend the school or take the DVD/Internet course, the next best thing is having your own copy of the book

Subjects covered include:  (See the School agenda for more details)

  • The History of Santa Claus 
  • The Basics of being Santa 
  • Santa’s basic work 
  • Posing for Photos
  • Talking with Children
  • Your Image as Santa
  • Your Magic Wardrobe 
  • Working for a Mall or Photo Company
  • There is more than just sitting in a Mall 
  • Special Event Santa
  • The Entertaining Santa
  • The Year-round Santa
  • Adding more to your visit as Santa
  • Santa as a Business 
  • Marketing & Promotion
  • Get a Head Start on the Holidays 
  • Be Prepared – Be Organized 
  • What Qualities do Great Santa’s Possess 

and much, much more!

Additional information

Weight 24 oz
Dimensions 9 × 1 × 11.5 in

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